Well-being Begins with You

September 17, 2015
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Population health management has become one of the buzzwords of 2015.  For healthcare systems, the discussion about population health management usually centers on better care coordination –making certain across the care continuum that unnecessary tests and treatments are limited and that costly hospital re-admissions are kept in check.  I think those are great goals and applaud them in their pursuit.  They will improve the quality of the healthcare we receive, eliminate waste, and reduce the enormous cost burden on our economy.

But at MPTF, we are looking at this topic much more broadly and focusing on the social determinants that influence the well-being of our population:  physical environment, social and economic factors, and health behaviors.  How else are we going to contain some of the following:  nearly a third of our population is obese; food insecurity – access to fresh fruits and vegetables and the competency to understand good nutrition and prepare healthy , balanced meals – plagues many; it’s projected that medical costs related to diabetes will take up 1.2% of our national  GDP by 2024; about 20% of the population still smokes; asthma rates are growing by 25% per annum over the past decade and asthma now impacts 26 million people; 30% of our adult population suffers from hypertension, a leading risk factor for heart disease; and the US has the sixth highest cancer rate in the world, and the second highest if you’re only looking at women.

Wow!  Are you sufficiently depressed?  That’s not my purpose here.  Rather, it’s to say that we’re not getting to turn these awful statistics around by improving the health care system, certainly not that alone.  We need to address the real issues here and recognize that well-being happens at home, in our communities, and at our workplace (and that includes on the set).  Are we eating properly (does craft services have healthy choices and are you taking them and eating moderately?)?  Are we filling prescriptions and adhering to the prescribed regimens?  Is our house safe?  Are we doing anything to relieve our stress (like meditation)?  Are we exercising 30 minutes a day?  Do we encourage others in our family and in our community to do the same?   Are we socializing and keeping engaged with others?  Are we helping others in our community who may have a harder time with that?

This is where MPTF comes in.  We are offering all sorts of programs and education to support the well-being of our population. This is our focus!  Join one of our walking groups!  Come volunteer on the campus!  Join the Saban Health and Wellness Center and work out with your industry friends!  Attend a Memory Training course!  Participate in our studies on the influence of exercise on memory!  Get a home safety assessment from our skilled team!  Volunteer to be a Phone Buddy or a Grocery Buddy or a Computer Tutor or a Pool Buddy or a Gym Buddy.  Come to our healthy cooking classes!  Get engaged and improve your well-being!  We look forward to joining up with you in influencing the health of our entertainment industry population in exciting and fulfilling ways.

About Bob Beitcher


Bob Beitcher is the President and CEO of the Motion Picture & Television Fund. He has been a senior executive in the entertainment industry for 30 years, having held leadership roles at Jim Henson Productions, Paramount Pictures, Panavision and MacAndrews & Forbes Media Group. Bob has been an MPTF board member since 2007. He became interim CEO in 2010 and was named permanent CEO in 2011.

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