Who Are We Now?

July 11, 2014
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We are now into Month 2 of the transition of the MPTF primary care health centers and ancillary services to UCLA Health and everything seems to be working well.  I hope everyone experienced a relatively seamless hand-off from MPTF to UCLA, which was the principal goal of the preceding 6 months of planning.  So much credit goes out to the functional teams that plugged away for months to pull the change off without a glitch.  I know our entire industry thanks these staffers for their excellent work!

For over 20 years now, many of you have primarily identified, or at least initially identified,  MPTF with our health centers; they have truly been the portal into a relationship that later may have extended into social services, residency, volunteerism, and other contacts with our organization.  As a result, the most frequently asked question I get lately from industry members is “So what is MPTF now that the health centers have gone over to UCLA?”  Good question!  I hope you’ll accept a partial answer for now.

The first part of the answer is that we are who we’ve always been – THE charity that serves the needs of the entertainment industry. Since we were founded in 1921, MPTF has been a relief organization fueled by the generosity of industry members who care to take care of their own when they fall on hard times. This is still at the core of our mission and continues to inspire our vision of the future.

We are clearly an organization in flux, a good flux I believe, and just as you are asking that question, so are we asking it of ourselves.  A few months ago, we surveyed 5,500  industry members over the age of 50 to ask questions about future needs and got over 700 very informative responses.  In 2011, we surveyed a larger group, over 150,000  industry members, with the same idea in mind and were able to extract important data from 10,000 responses.  The responses to those surveys, along with a lot of internal discussion and an extensive program of meeting with outside thought leaders in the various fields we serve, are helping to shape the future of MPTF.

For sure, we know we will be a smaller organization, much more focused on serving the entertainment community through existing and yet-to-be developed wellness and social service programs.  But the causes we are addressing will still be the same:

  • Engage our industry members in keeping themselves healthy
  • Provide a safety net of support for those in the industry who need a helping hand
  • Reduce social isolation and increase social engagement for industry seniors
  • Prove that creativity doesn’t end at 65
  • Convene the entertainment community around challenging and relevant issues

The common thread running through these causes is “community,” complex, dynamic systems that can and frequently do take many forms.  Where, how, and with whom we live and grow old is changing as the Baby Boomers cross the mythical line of 65 years old and, in many cases, look forward to 20+ years more of active life.  Research tells us that the choices we make about living in a community – the how, the where, and the with whom — can influence our health and longevity, can affect social isolation and daily stress, can encourage physical activity and good diets, and can very much make a big difference in the quality indicators that count for us as happy human beings.  A community can lift us up in time of need with safety net programs; a community can encourage healthy behaviors; a community can engage our mind and spirit; a community can give us reasons and provide ways for us to be useful when we’re questioning our value.  And communities can take so many forms – real and virtual.  (Our Healthcare Conversation and Deal With It: Today blogs are just two ways MPTF has created virtual spaces for our entertainment community.  Our volunteer projects are real communities of industry members coming together to share a common experience.)

MPTF is committed to nurturing healthy, joyful  communities – on and off our own campus – and in developing and providing programs in service of that goal. “Taking care of our own,” as I’ve said many times before, takes a village, and we know that part of the “art of community” is creating something in which you’ll all want to get involved – either because you need help or you want to help.

This is an exciting time to be leading MPTF.  Our aims are no less lofty than they’ve ever been and the needs will only get larger as many active members in our industry today choose to start thinking about “third acts.”  As always, we appreciate your support and kind words!

About Bob Beitcher


Bob Beitcher is the President and CEO of the Motion Picture & Television Fund. He has been a senior executive in the entertainment industry for 30 years, having held leadership roles at Jim Henson Productions, Paramount Pictures, Panavision and MacAndrews & Forbes Media Group. Bob has been an MPTF board member since 2007. He became interim CEO in 2010 and was named permanent CEO in 2011.

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6 Responses to Who Are We Now?

  1. Richard Stellar on July 14, 2014 at 11:52 am

    What does this mean for long term care? Will LTC residents continue to be able to live on campus, and are there any plans for expanding LTC to engage more motion picture and television industry elderly who will need these invaluable services? Continued success in holding firm to ‘we take care of our own’, as you did for my mom. LTC Forever!

  2. David Lawson on July 14, 2014 at 2:46 pm

    I planned on living out my days (past 70) on campus. Has anything changed in that regard?

  3. Steven Marchand on July 15, 2014 at 8:30 am

    I appreciate the good work I imagine you’re doing. However, that being said, your boiler-plate blog, which says nothing, is not helpful. You repeat the same information over and over, shifting words and adjusting phrases. It seems like an exercise in something taught in business school, “How to write and make speeches without rocking the boat and threatening your employment with the Board of Directors.” Please Bob, you can do better. Unless, that is, the political environment behind the scenes is such that what is necessary makes it necessary yo say nothing with meat on its bones. You talk about engagement, yet you prattle on with space-filling words. Speak to us, not at us! Stop with political public relations-speak. We are smarter and more engaged in our lives than you think.

  4. Doug Corbin on July 15, 2014 at 10:07 am

    Good information, Bob – essential to keeping the MPTF community apprised of what is going on. I appreciate it.

  5. Lynda Pearl on August 3, 2014 at 3:38 pm

    Dear Bob, my husband and I both use the Bob Hope Center for our health care. We are a bit upset that the paper work now says UCLA not MPTF.
    We are both long time member of this industry and are proud of our industry. Why has the MPTF been replaced? Why not share? I am sure other members feel the same way. Thanks, Lynda

  6. Lynda Pearl on August 3, 2014 at 3:45 pm

    Dear Bob, my husband and I use the Bob Hope Center for our health care. We have sadly noticed that the MPTF logo has been dropped and replaced with UCLA. We find this disturbing. We are proud of our industry and assume our colleagues are as well. Why has this been done? How can it be undone? Thanks, Lynda

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